As freelance Design & Innovation Consultant, AG, I am part of the dutch design collective called Mana. At one day, I hope to become at the forefront of nearly every major design innovation project. 

My Mission

While exposed to the creative process, I shine in human focused innovation and experience strategy. Translating abstract strategies into tangible experiences and actionable tools for design and development. 

I aim for putting human research at the heart of the design process, purposely to help organizations in the public and private sectors to innovate and grow in durable manner. By uncovering peoples’ needs, behaviors, and desires I identify new ways to support and stimulate people. This helps organizations build creative culture and the required systems to sustain innovation. Creating innovative concepts that enhance visions of beauty, inspiration and culture, moreover, open doors in society.  

Within my work various design disciplines meet. Three main disciplines can be distinguished:
- Interaction design & Experience design
- Service design & Content strategy
- Design Research

What I've Achieved


  • Social AdVenture Challenge Audience Award 2014                                Honors initiatives, undertaking action in a financially independent way. 
  • Social AdVenture Challenge Award 2014 Honors initiatives, undertaking action in a financially independent way. 
  • HOT100 Award 2013
    Honors the 100 best design, architecture,
    and e-culture graduation projects from Dutch Universities and Academies

  • Test_Lab Graduation Edition Award
    Honors the 10 best graduation projects from European Universities and Academies

  • Innovation in a Week July Award 2012 Honors the most innovative project created in a week

  • Innovation and Development Award 2011 (Wilde Ganzen)
    Honors the 3 most innovative projects in under development countries 





  • Dutch Design Week 2013
    Master graduation project was part of the Industrial Design exhibition at the Eindhoven University of Technology   

  • Todays Art 2013  
    Master graduation project was part of the Todays Art festival in The Hague 

  • Exhibition MART Museum Milano Italy       First years masters project was part of the exhibition FOOD PROJECT: The Shape of Taste (2013) 

  • Exhibition Designhuis Eindhoven
    First years master project was part of the exhibition De Etende Mens (2012-2013)