Welcome to Dublin, Ireland. Dublin's tourism came previous week to a different turning point. In fact, 25.000 people came to Ireland's capital city to visit the Dublin Web Summit. The Dublin Web Summit, is described as the best technology conference in the world. At those days the biggest 500 fortune companies and smallest exciting start-ups are brought together.
The reason why I visited the Web Summit was simple. A colleague and very good friend of mine, Rhys Duindam, also known as his alter ego called Nupky, bought an exhibition stand at the summit. Nupky is a 1 years old startup that has developed a new music instrument called Tingle. At the moment Nupky is searching for contacts within the manufacturing industry and the Web Summit is a great opportunity to meet the right people. Nupky approached me for help and support during the event. Together with Wisse Trooster, a fellow designer, we leaved The Netherlands for a midweek and travelled to Ireland.
Fully equipped with business cards, flyers, and a full-scale working prototype of Tingle we tried to search for the people we needed. Lists of attendees, partners, and investors were investigated, about 600 messages daily were sent trough a specially developed app to a selection of interesting people (in order to schedule in appointments), and in between media and bloggers where involved along this process.
At the end, three days of hard-core hustling, during both day and night, paid of. Rhys received contact information of David Buttler as VP from Coca Cola & Kevin Godley's manager of the WholeWorldBand, pitched Tingle to the co-founder of Arduino, and came in the media (e.g. The Irish Independent). And last but not least, Rhys took a picture with his childhood hero Tony Hawk. For Rhys, the world came to Dublin.